Open AccessNetwork Social Responsibility
Author(s) -
Antonella Zucchella
Publication year - 2007
Publication title -
symphonya emerging issues in management
Language(s) - English
Resource type - Journals
eISSN - 1593-0319
pISSN - 1593-0300
DOI - 10.4468/2007.2.07zucchella
Subject(s) - value proposition , corporate social responsibility , proposition , value (mathematics) , social responsibility , business , value network , business value , value chain , chain (unit) , industrial organization , marketing , microeconomics , business model , public relations , economics , supply chain , political science , computer science , machine learning , philosophy , epistemology , profit (economics) , astronomy , physics
The value proposition of the firm to its market is not merely the result of “value extraction” across the world, by exploiting local resources and capabilities, but for a growing number of firms is a blend of value and values proposition, based on socially responsive behaviour. A values chain shift the emphasis from the practice of corporate social responsibility to the one of network social responsibility. Coordination of the network value chain is not just a matter of improving business performance, but it turns into a strategic matter of guaranteeing to final customers the respect of their expectations, including social responsibility issues
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