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It is a known fact that all organizations, other than philanthropic ones, are concerned about increasing their financial performance. The Covid-19 pandemic indisputably affects the organizations’ triple bottom line, especially profit. Hence, it is essential to make plans for the post-Covid-19 pandemic world. Consequently, one solution is to pay more attention to the increase in the level of advantageous personal character traits among the employees. The personal character is a blend of virtues and vices. The highest level of virtues will enrich the level of the advantageous personal character traits. The aim of this paper was to provide a definition of the personal character and to present an instrument for the construct of the personal character. The importance of having a good personal character is also addressed as a part of this study.

The Employee’s Personal Character and its Imperative in the Post-Covid-19 Pandemic World