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The paper recognizes mechanisms of capital conversion among given social games, which allows in turn to explain the process of commodification of morality. Conclusions depicting the structure of relations between the financial and moral capitals are used to analyse two practical examples: the concepts of SDG and CSR. The paper proposes a useful way of addressing phenomena on the borderline of economics and ethics, which allows to formulate further research problems.

Moral Capital in the Game Field: Conversion and Accumulation