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In recent years more and more tourist information boards have been put up on German motorways. Little research exists with regard to the effects of these information boards. A qualitative research approach was used and 29 semi-structured interviews were conducted to increase knowledge about the relationships between tourist information boards and related tourism behaviour. A model was developed which integrates the elements perception of tourist motorway signage, its memory effects and tourism decision-making processes. Findings suggest that spontaneous driving off the motorway is rarely found and points of interest are more likely to be visited after the trip or used as travel inspiration. This study shows for the first time that tourist information boards can play an important role in tourism decision-making processes and resulting behaviours.

Tourist information boards on motorways: perceptions, memory effects and decision-making support