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German Social Democracy is facing tremendous challenges of societal and economic changes: party dealignment, a bourgeoisification of society, the rise of media democracy, and economic and cultural globalisation. The party's reaction - a third order change in its ideological objectives and a respective adjustment in its short term policy programme as the leading governing party in the redgreen coalition (AGENDA 2010) - is being investigated under the conditions of bounded rationality of voters and against the background of an unprecedented loss in acceptance by the electorate as well as the ordinary party member.

German Social Democratic Economic Politics in the Light of Agenda Theory