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Influential foundations and institutes increasingly describe “advocacy” as a crucial part of their activity and often mention it as a distinctive trait of their work in contrast to former ways of “giving.” This chapter aims to analyse the strategies new philanthropy is adopting to advance its agenda in education policy-making in Brazil, or how it “does advocacy.” This new philanthropy advocacy is taking place in the context of a changing role of the state, which is moving from a hierarchical government to networks of governance (Rhodes, 1996). Concomitantly, philanthropy is also changing by embracing corporate practices and discourses, referred to as the “new philanthropy”1 (Ball and Junemann, 2012), which “treats donations as investments, results as returns, and wants to be involved in decisions about how money is used” (Avelar and Ball, 2017: n.p.). To better understand how these philanthropic organisations have been operating and gaining space and leverage in the education policy-making arena, this chapter analyses some “advocacy” practices, or strategies, using “network ethnography” (Howard, 2002). The method entails extensive and exhaustive online searches, interviews, and observation of events. Data was collected through Internet searches, analysing institutional websites, CVs, reports and

Advocacy as core business: new philanthropy strategies in Brazilian education policy-making