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Digital communications, it is often claimed, accelerate cultural convergence, disrupt local cultures and threaten the nation state itself.2 Whether termed a “Flat Earth” or “Global Village,” the planet’s shrinking and linking is widely accepted as a fait accompli.3 Many celebrate this supposed acceleration and integration, seeing freedom in globally networked communities or profi t in the accumulation of eyeballs to monetize. Others fear a monocultural wasteland; the vision of global unity celebrated by Disneyland’s “Small World” is derided as a Potemkin village masking inequalities of access and infl uence. But the metaphors and pundits’ prognostications hide how little is understood about how the globe produces, consumes, and exchanges cultural media. For example, is it in fact true that the richness of cultural diversity has retreated in the Internet age? The evidence is mixed. Closer examination reveals both peaks and valleys in the “Flat Earth,” and the “Global Village” turns out to be as much “Cyberbalkans” as homogenized

Introduction: Navigating in the Dark When Bits Have No Borders