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Theaimofthisstudywastoverifywhichsocioeconomicfactorsarerelatedtothedecisiontopurchasemeatwithcertificationof  origin, aswellasraisingtheprofileofperceptionandattitudeofconsumersofmeatinSaoLuis/MA. Thedescriptionofthe variables were performed and constructed a multiple model Generalized Estimating Equations (GEE) of logistic regression model using the statisticalpackageSPSS 18.0, toidentifypossibleassociationsbetweensocio-demographiccharacteristicsoftheconsumersand  themainattributesofthemeatthatinfluencethedecisionforitspurchase raisedthroughinterviewsamong 400 respondentsin  March 2012. Thesealofqualityforacquisitionofthemeatwastheattributethatmostinfluences (32,5%) thepurchasingdecisions  ofconsumers. Mostrespondents (68,7%) neverheardaboutbovinetraceability . Amongstthesewhohadheardabouttraceability ,  most (71,2%) wouldbewillingtopaymoreformeatwithcertificationoforigin, althoughconsideringthattherearedisadvantages  associated with traceability , especially in relation to the increase in the price of meat. Consumers with greater levels of schooling present 2,62 morechancesofhavingalreadyheardoftracedmeatand 1,90 morechancesofconsideringthatthemainbenefit  of traced meat is to offer more food security, while the ones with bigger income present 3,23 more chances of accepting to pay moreforthecertificationofthemeat. Thismeansthatpeoplewithgreaterschoolingpresentbetterknowledgeaboutthistypeof  certification,  whilethosewithbiggerincomeshowbiggeracceptancetospendmoremoneyontracedmeat.

Fatores associados à percepção e atitude de consumidores de carne bovina com certificação de origem