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The definition of form requirements has a close relation with customer psychological behavior with respect to what image is associated with the product. The present work investigates on the subject of form requirements definition of new products. The purpose of this study is to determine a preliminary model that can be used to help define form requirements based on the principles from the Gestalt school. This association is not addressed by any design methodology - the main reason for realizing this study. The model was tested in preliminary applications with several types of products from the home fitness market.

An approach to define formal requirements into product development according to Gestalt principles