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This paper focuses generally on the role of the mass media in Nigerian electoral process as it pertains to overall development of Nigeria. The background is the recognition of the central role of the media in political and social affairs as a natural outcome of its unlimited communicative strength and outreach. The statement of problem is anchored on the wide spread negative image of the media in electioneering campaigns in Nigeria’s political history. The objective of this paper is to readdress media practice in Nigeria to its fundamental ethical journalistic foundation as basis for positive contribution to national integration. It is also aimed at the examination of both external (official) and internal obstacles that hinder the realization of the goal. This paper uses the method of comparative phenomenological analysis to examine the performances of the media in Nigerian electoral process with regard to its fundamental roles to inform, educate, entertain and monitor in the electoral process. UJAH: Unizik Journal of Arts and Humanities vol 14 (2) 2013

The Role of the Mass Media in the Nigerian Electoral Process