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A survey was conducted through structured questionnaires to find out consumers’ preference for local chicken, its production and consumption in khana, Gokana, Tai and Eleme Local Government Areas (LGAs) making up the Ogoni kingdom in Rivers State, Nigeria. The data collected were analyzed using frequency counts, percentages and ranking. The result showed that the 3 most available and preferred species of poultry were local chicken (47.5%), layer birds (21.9%) and broilers (17.5%). Most of the respondents agreed that although productivity of local fowl had fallen compared to the last 5 years, chicken meat was still popular, more available for sales and a relatively cheap source of meat and eggs for rural dwellers. The major reason given for reduced productivity was rural-urban drift in search of education and paid jobs. It is therefore believed that a sensitization campaign aimed at encouraging small and medium scale local chicken production organized by government agencies and/or nongovernmental organizations will be a sure way of increasing animal protein supply, generate employment opportunities for youths and women, increase income, alleviate poverty, reduce rural-urban drift and enhance rural livelihood in Ogoni area

Small-Scale Family Poultry Production As A Substantial Source Of Animal Protein In Selected Local Government Areas In Rivers State