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Effective marketing of library services is an important aspect of Librarianship that helps achieve necessary growth and development in the education industry. Library and Information Science offers different services to its clients but in doing so, it has been noticed that the industry is faced with a lot of challenges. Therefore, this work x-rays the problems and prospects of effective marketing of library and information services and come up with the findings that effective marketing of library services are faced with a lot of challenges and that effective marketing will bring about holistic development to the library profession, students, researchers and the nation at large. Recommendations were made that strategies of marketing library and information services should be expended and developed with the current trends to withstand all these challenges and meet the changing need of the prospective clients for sustainable development of the Nigerian Libraries. Keywords: Effective Marketing, Client, Information, Challenges, Prospect, Development

Effective marketing of library and information services: problems and prospects