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According to Randall Frost, place branding determines whether a country may be chosen as a tourist destination, a place to invest or a source of consumer goods. Rebranding implies that Nigerias image is inimical to attaining these goals. Sensibly, writers are perceived as stakeholders in this new project. This study illustrates the fact that fiction has consistently mounted the image of a nation drifting under a corrupt leadership. From Achebe to Adichie, it has been a portrait of a self-centred semi-literate political class brazenly suspicious of the intelligentia, through military dictatorships, looting the commonwealth and sponsoring a pogrom that culminated in a civil war, to the woeful breeding of a teeming population of jobless graduates forced into drug-peddling and violent crimes. Fiction has been faithful in depicting verisimilitude. It seems to be saying that Nigerian leaders do not take heed of its prophetic messages.

Clogs in the Re-Branding Wheel: Images of Leadership in Nigerian Fiction