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At present, humor is mainly studied on its internal mechanism and communication function. Humorousness is an indicator of humor quality, usually equivalent to the comic effect generated by the verbal humor in a special context. It is not a scattered random sequence that can be qualitatively defined only, but measurable and adjustable through a set of pragmatic devices and strategies. Based on Relevance Theory, this paper is intended to establish an ideal model “1+1 Two Factor Formulae” to quantify humorousness of verbal humor by deconstructing traditional Incongruity-Resolution Theory. It is expected to shed some light on humor research and give some inspiration to stylists and humorous writers.

An Ideal Model to Measure Humorousness: 1+1 Two Factor Formulae