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This study concentrates on the new emerging challenges, opportunities and issues in the field of Exchange Rate Risk. It highlights the strong and significant negative impact from currency appreciation and currency volatility on market shares of India’s Exporting Financial and Non-Financial IT firms. Quantitative data analysis of companies has been done and evaluating the Sales/Revenue growth performance of Indian firms on various measures/factors like operating profit, gross profit, net profit etc. Further, we identify the dependent and independent variables and predict the factors that highly influence the fluctuations in Exchange rate. Finally, we suggest a model at the end and offer Suggestions and Recommendations to mitigate this risk arising due to currency fluctuations and increase the investor’s awareness about financial derivatives leading to important policy implications so as to make forex gains on account of hedging using forward contract rather than just aiming to square off its position.

Does Firms Have Impact of Currency Appreciation and Currency Volatility on Market Shares?—Study of Selected Financial and Non-Financial Firms of India