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During the diffusion of information on the network, the users generally have such an experience that at the beginning they get aware of the news they never know and may be willing to inform others, then their interests fade away, finally the information stops flowing. Meantime, their points of view are changing as the networks’ structure changes. Therefore, this article brings in the interest attenuation mechanism and the social networks consensus evolution mechanism on the basic of the improved SEIR model. So to begin with, we establish a model to analyze how users’ interests change during the diffusion of information on the network. Second we establish another model to analyze the evolution of the opinion during the diffusion of information on the network. At last, we establish a final model by using dynamic equations adding the results of the two models above.

Research of Social Network Information Propagation Model Based on Public Interest and Opinion