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In order to survive for a longer time, enterprises have to find the rare and valuable information at the early stage. In Web 2.0, consumers can easily share their consumer-related articles on Internet blogs. Therefore, there is big consuming data on the Internet. Additionally, consumer co-creation, for a variety of reasons, can be seen as an attractive approach for firms in developing new services. In particular, ideas generated through consumer co-creation will more closely mirror consumers’ needs. In the present study, we develop a new virtual textual brainstorming framework by obtaining traveling data from the Internet, use text mining and by following the 4 modes of the Internet Document model, to investigate the traveler’ needs or creations and to aid the authors in designing innovative traveling services. Finally, the innovative traveling services are suggested to travelers, and about 63% travelers can accept it. The examining results are evidence and our model is useful for creating innovative service.

Developing Internet Document Model for Finding Innovative Elements in Traveling