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In recent years, the production of fresh agricultural products (FAPs) in our country has been increasing rapidly, but FAPs are badly depleted in circu-lation. Then strengthening the construction of cold chain logistics and im-proving logistics efficiency have become a problem that needs to be solved. This paper studied the decision-making optimization and using the analytical model to the cold chain logistics of FAPs from the perspective of the cost-benefit. Through using numerical analysis, it proves the scientific nature of adopting the Internet of Things technology in practice, which is a cold chain for fresh produce and also provides the fresh agricultural enterprises to provide a theoretical basis for enterprises to invest in Internet technology, which has important application value in improving the efficiency of cold chain logistics of FAPs.

Decision Optimization for Cold Chain Logistics of Fresh Agricultural Products under the Perspective of Cost-Benefit