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This paper takes the PRD (Pearl River Delta) urban agglomeration as the research object and improves the gravity models to estimate and analyze synergetic development potential of exhibition economy in eight major PRD cities. Firstly, it makes a factual analysis of the overall development trends and characteristics of exhibition economy in China, and introduces the development status of exhibition economy in the PRD Economic Circle. Secondly, it constructs indicator systems for the development evaluation of exhibition economy and evaluates comprehensive development capacity of exhibition economy in the eight PRD cities. Thirdly, gravity models are improved to calculate the synergetic development potential of exhibition economy in the eight PRD cities. Research Results: The PRD Economic Circle consists of three parts, namely, Guang-Fo-Zhao Economic Circle, Shenzhen-Dongguan-Huizhou Economic Circle and Zhuhai-Zhongshan-Jiangmen Economic Circle. Wherein, Guang-Fo-Zhao Economic Circle is centered on Guangzhou while Shenzhen-Dongguan-Huizhou Economic Circle and Zhuhai-Zhongshan-Jiangmen Economic Circle are centered on Shenzhen. Research Proposals: The local government should establish administrative departments for the synergetic development of exhibition economy in the PRD urban agglomeration, rationalize the allocation of exhibition economic resources, optimize synergetic development structures of exhibition economy, explore characteristic images of cities and integrate them into the PRD Economic Circle; promote synergetic development of exhibition economy in the PRD urban agglomeration, thereby enhancing domestic and international competitiveness of the exhibition industry and driving robust growth of regional economy. Innovations of the paper are described below: it studies synergetic development of exhibition economy in the PRD urban agglomeration for the first time, explores the integration of exhibition economy in urban agglomerations of different levels, seeks solutions for the common development of exhibition economy in urban agglomerations and makes strategic planning for the development of exhibition economy in the PRD urban agglomeration. Currently, there are few researches on the synergetic development of exhibition economy in urban agglomerations of China.

Calculation and Analysis of Synergy Potential of Exhibition Economy in the PRD Urban Agglomerations