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The function of decision-making in the management of new product development and vehicle design activities is achieved by defining, constructing or evaluating the outcome-oriented, and most effective steps from the sub-steps that form this basic process. The choice of the sub-stages of the basic process or the decision of how to do a job gains importance in terms of the efficiency of the firm’s activities. Therefore, the decision making function is one of the basic elements involved in the formation and development of the basic processes that can comply with the market dynamics of firms. With the new product being developed, the selection, the current editing or the evaluation of the steps that make up the vehicle design activities for the automotive industry companies that exist and compete in the market, bring about significant gains. In the manufacturing industry, the design of the vehicle determines the market spread, while the competitive conditions are driven by the new or improved product decision. In both cases, the automotive industry firms must know the stages of the most appropriate vehicle design in their own right, and the steps of forming new project dynamics must be devised in this direction. In this study, the result oriented activity of the current vehicle design phases used in the automotive industry companies is determined and the order of importance of the stages is listed. For this purpose, under the same conditions of competition (the same market, the same class vehicles develops and manufactures), 4 in the automotive firm administration, a total of 40 employees (4 × 10 process manager) with the vehicle design was evaluated by determining the effectiveness of the use of the stage. At this stage, analytic hierarchy methods applied to each of the phases are explored in practice instead of the use of the significance level automotive company. Study of the vehicle design phase of the automotive industry: structure, process modifications or new project reveals the important values to be configured according to the size.

Use of the AHP Methodology in Vehicle Design Process Dynamics: Determination of the Most Effective Concept Phases for the New Automotive Product