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In the perspective of “public entrepreneurship and mass innovation”, this paper discusses the incubation and industrialization of cultural and creative products of colleges and universities, and the mechanism related to it. On the basis of the analysis on the current status and development trend of cultural and creative industry, cultural and creative industry and China’s cultural and creative industry, this paper clarifies such characteristics for the industrialization of cultural and creative products as connection, systematicness and aggregation, and puts forward feasible strategies against the existing problems of the incubation and industrialization of cultural and creative products in colleges and universities, which has theoretical discussion and practical guidance significance for the cultivation of domestic cultural and creative talents and in-depth promotion of national strategies for the industry.

open journal of social sciences

Study on the Incubation and Industrialization of Cultural and Creative Products of Colleges and Universities in the Perspective of “Public Entrepreneurship and Mass Innovation”