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In the reports of the 19th National Congress of the Communist Party of China, general secretary Xi Jinping pointed out that as the soul of the country and nation, the prosperity of culture means the prosperity of the country and the mightiness of culture also reflects that of the nation. The great rejuvenation of the Chinese nation shall not be achieved without high cultural confidence and cultural prosperity. We should adhere to the cultural development path of socialism with Chinese characteristics, stimulate the creativity of cultural innovation of the whole nation, so as to build a culturally strong socialist country. At the same time, it is also necessary to promote the creative transformation and innovative development of the outstanding traditional culture of China, protect and promote national culture, so as to support the cultural development of ethnic minorities. From the perspective of institutional change, in this paper, strengthening the protection and inheritance of Qiang culture is simply analyzed, in order to complete the modern cultural industry system and market system, push forward the construction of the international communication ability and show a real, tridimensional and comprehensive China by well narrating Chinese stories, finally realizing the enhancement of cultural soft power of China.

To Explore the Protection and Inheritance of Qiang Culture from the Perspective of Institutional Change Theory—Take Mao County as an Example