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This case study of the “Collection of Famous Paintings in the Palace Museum” examines digital museum visiting from a classic Technology Acceptance Model perspective. The impact of college students’ self-cognition on their use of the collection was investigated to study the acceptance behavior of digital museum users, thus providing a useful reference for the construction of “user-oriented” digital museums in the future. The individual innovativeness results show that: 1) the basic variables relating to “self-cognition” have a positive impact on the visitors’ perceived ease of use; 2) the perceived ease of use has a significant positive impact on usage intention; and 3) self-efficacy and individual innovativeness can indirectly impact the intended use of digital collections such as the “Collection of Famous Paintings in the Palace Museum” by college students through their positive impact on the perceived ease of use.

“Self-Cognition” in the Construction of Digital Museums—A Study Based on the “Collection of Famous Paintings in the Palace Museum”