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During the process of revitalizing the rural economy, rural tourism shows a vigorous development momentum, and the integration development of cultural industry and tourism industry is the sustainable way to realize the development of rural tourism economy. This paper first analyzes the motive force of the integration of cultural industry and tourism industry, and then on the basis of analyzing the particularity of the integration and development of cultural industry and tourism industry in rural areas, combined with the development cases of cultural tourism projects in rural areas all over the country, this paper summarizes five integration and development models. As the country’s largest folk tourism reception base-Rizhao City, its development status is representative, finally taking Fisherman Folk Tourism Village of Rizhao City as an example, the integration and development path of Fisherman village culture industry and tourism industry in Rizhao City is studied. At the basic level, it is necessary to mine cultural tourism resources. At the driving level, it is necessary to introduce social capital to use the original ecological development model to build a fisherman’s village. At the communication level, it is necessary to cultivate a cultural tourism consumer market, and government policy support is needed at the security level.

Research on the Integration and Development of Culture Industry and Tourism Industry of Fisherman Village in Rizhao