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There are flaws in the field of the popular cultural service such as its methods, means and measures, but the e-government Affairs has opened up the new direction to investigate this field. As there are problems of hardware, effect, management to the e-government affairs as the standing factor for popular cultural service, it needs the follow-up of the personnel, the way of management and the scientific assessment method. There is no doubt that the formation of new fashion in new rural area depends on the service standard of popular culture. It is the first step to advance the standard of e-government affairs under the circumstances that the popular culture are improved.

Studying of e-Government Affairs—The Foothold for the Popular Cultural Service in New Rural Area