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After getting rid of the survival of rationality among the first generation of migrant workers, 160 million population of new generation of migrant workers in China are treating migrant to work in cities as seeking better lifestyle changes and more development needs. They have more work high expectations and are more focused on self-realization of career. However, in the face of institutional barriers and social exclusion, what were the hidden influence factors that impacted their organizational identity and embedded for their behaviors as helpless and differentiation? From the perspective of growth need strength, this article has selected the relevant measurement scales to verify their positive and interference effect of the new generation of migrant workers embedded within organizational identification. The results show that growth need strength influences positively on their organizational identification and intra-job embeddedness. The effecting relation is also interfered partially by their growth need strength. Conclusions can enhance the organizational identification and job intra-embeddedness, and improve their performance of the new generation of migrant workers.

journal of human resource and sustainability studies

Anxious or Differentiation? The Impacting of the New Generation of Migrant Workers’ Growing Demand Strength on Their Organizational Identification and Intra-Job Embedded