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A new round of reform of the power system conforms to the national development of the energy revolution and the reform of the electricity market system. As an important promoter of the energy revolution and power reform, a new round of power system reform has brought profound changes to the energy industry and the power industry and the electricity market system has changed dramatically. With the release of the electricity market, market competition intensified. This paper analyzes the competition strategy of electricity sales market, analyzes the characteristics of market participants such as power generation enterprises, power grid enterprises, electricity sales companies and users, and puts forward the corresponding coping strategies to help the market participants to deal with the opportunities and challenges brought by power system reform, provide guidance and reference for the market participants.

Analysis on the Mode and Competitive Strategy of Electricity Sales in the Background of Electric Power System Reform