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Place-making and its evolving role in urban design has become a major issue in setting the 21st century urban development agenda. A key aspect of this within South East and East Asia in particular is an apparent tension between global aspirations and local tradition in emerging states such as China, South Korea and Malaysia. The intention of this paper is to provide a better understanding of how new place making can be incorporated in contemporary urban development, particularly within this South East/East Asian context, so that the needs of local cultures can be sustained and developed, whilst acknowledging the desire of emerging states to gain international respect and recognition. The focus of this research is on exploring how these two views of design—the globally aspirational, and the locally situated and informed— might be reconciled, using the particular context of South Korea and the city of Seoul as a case study.

New Forms of Place-Making and Public Space in Contemporary Urban Development in Seoul, South Korea