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Yuezhi Zhao is famous for her theory of communication criticism. In the western-dominated international academic circles, she is the first critical scholar of communication in mainland China. In her first Chinese monograph, “Communication and Society: Political Economy and Culture Analysis”, put forward “look east, go south”: open up a new perspective of communication research in the post-crisis era. While deeply worried about the influence of depoliticization and neoliberalism on Chinese society, she also hoped that China would be different from the development mode of western capitalism with patriotism, and put forward the insight that “another world is possible”.

Another Possible World—Reading Yuezhi Zhao, Communication and Society: Political Economy and Culture Analysis