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This study examined the direct effect of individual variables (self-esteem, creative self-efficacy, intrinsic motivation and extrinsic motivation) on the Research and Development (R&D) engineers’ creativity. The data were analysed based on questionnaires returned by 130 R&D engineers attached to fifteen Electrical and Electronic (E&E) firms with R&D department in Penang, Malaysia. The convenience sampling method was employed in getting the samples. The results posited that all individual variables were positively related to R&D engineers’ creativity. The results also reported that there is no significant difference in R&D engineers’ creativity between contract employment type and permanent employment type. The theoretical and practical implications of the study as well as suggestion for future studies were also discussed.

creative education

Assessing the Role of Individual Variables in Determining the Research and Development Engineers’ Creativity - A Study in Electrical and Electronics Industry