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With the improvement and promotion of people’s living standards, the rapid development of cultural creative industry and the increase of tourism demand, cultural creative tourism has become a new type of industry, and the integration of tourism and cultural creative industry has become an inevitable trend. Based on the analysis of the current situation of tourism development and the integration development of tourism and cultural creative industry in Changzhou, this paper finds that there are some problems in tourist areas, such as insufficient embodiment of cultural creative elements, not prominent characteristics of tourism and cultural creative integration etc.; therefore it puts forward the path of integration and innovation between tourism and cultural creative industry in Changzhou eco-cultural tourism area. That is, optimizing the spatial pattern and perfecting the functional zoning, reshaping the old scenery around the core theme, developing the characteristic resources and building the flagship project, creating the creative environment and encouraging the innovation and entrepreneurship.

american journal of industrial and business management

Research on the Development Path of Integrated Innovation between Tourism and Cultural Creative Industry—Taking Changzhou Eco-Cultural Tourism Area as an Example