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As a typical model of state governance, campaign-style governance has become an effective complement and correction mechanism for the Chinese government to make up for the deficiencies of conventional governance mechanism. It is used for special rectification for any major issues, for example, emergencies, social problems etc. In recent years, the application of campaign-style governance in environmental pollution control has aroused widespread concern in academia and society. On the basis of previous studies, this article will regard the policy—“APEC Blue” as the case study, exploring the operation process and genetic mechanism of campaign-style governance model. Specifically, this article will discuss the three stages of goal setting, mobilization implementation and policy evaluation. Moreover, the empirical study found that bureaucratic difficulties, path dependence, omnipotent government thinking, diversified demand and limited policy tools, cross-sectoral cooperation and internal assessment mechanism are the important reasons for the large-scale use of campaign-style governance in practice. Therefore, we should correctly treat the value of campaign-style governance and give full play to the positive social effects in state governance.

The Operation Process and Genetic Mechanism of Chinese Campaign-Style Governance Model: The Case Study of APEC Blue