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The emergence of new media announces the emergence of a new style of literary, artistic and mediatic approach of social phenomena. This new approach, founded on the ease of expression and the liberty to broach public issues, has broken the silence spiral of the institutional mass media and has counteracted exclusion mechanisms. It was regarded as a new brand wave of media and cultural production social chain reactions which was still pouring out society and individuals concerns. It is safe to conclude that this kind of production with all its varieties and ramifications is sociologically the definition of the public media’s failure to appeal to the wide spectrum of the social strata through what is being broadcasted as extravagant speeches about the key elements of society, besieging its very behavior culturally, politically and economically… it is, philosophically speaking, an expression of a self-consciousness, the belief of difference and equal communication. The mark of this new brand media is an expression of a romantic trend invading the international media’s landscape, announcing for a new era of media and communication, very much similar to that of the 18th century that devastated European literature and arts.

Media Romanticism: The New Public Sphere