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According to research on sports media, reporters have both gender and racial biases. Women are marginalized in the media (Billings, Halone, & Denham, 2002), and athletes are stereotyped based on race (Banet-Weiser, 1999). These depictions affect the public’s image of athletics and particular athletes. The purpose of this analysis is to determine if White male athletes are offered both more media attention and more salient coverage than Black male athletes (Billings, Halone, & Denham, 2002). Data obtained in the analysis show that, currently, coverage of athletes is not equal quantitatively or qualitatively. Disproportionate coverage involving black male athletes was found in news stories that involved instances of crime, domestic/sexual violence, moral failure, and/or the athlete’s “natural” skills and abilities.

Delay of Game: A Content Analysis of Coverage of Black Male Athletes by Magazines and News Websites 2002-2012