English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

In the coming Micro-Communication era, many Sci-Tech periodicals have successively registered WeChat Official Accounts and then how to objectively evaluate the communication effects of the WeChat Official Accounts of Sci-Tech periodicals becomes the biggest concern at present. This thesis analyzed the existing communication effect evaluation system of WeChat Official Accounts of Sci-Tech periodicals and its problems, and put forward the following improving strategies: re-building a new evaluation system of WeChat communication effect of Sci-Tech periodicals via the selection of evaluation indexes, the division of assessment index weight and the calculation method of evaluation index, then testing the reliability and efficiency of the new evaluation system, and finally putting forward the corresponding policy recommendations.

Reconfiguration and Empirical Study on the Evaluation System of WeChat Communication Effect of Sci-Tech Periodicals