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The purpose of this study was examined how people respond to variations in artistic ready-made products and what key features induce in the design cognition processes. In the competitive environment of consumer products, continuing to create new products is the only way to meet the consumers’ rapidly preference changing. Ready-made might be proving a chance to inspire the creative design concept for developing a new product design. In the experiment, this study first analyzes Ready-made design products to compare differences in form and content. Next, a card sorting experiment with Ready-made product designs as samples is implemented. The reactions of participants are observed using grounded theory analysis. Following the coding process, axial coding can be divided into five characters: 1) selecting components, 2) extracting function, 3) editing technique, 4) forming perception, and 5) interpreting meaning. Finally, taking the selection component as the core category, selective coding is used to address the degree of borrowing of objects and the process of construction.

The Development, Technique and Application of Ready-Made in the Product Design