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Guido Martinotti (M) has been one of the most relevant representatives of the applied sociology in Italy. The paper explains the origins ad developments of his ideas and researches on the links between urban transformations, tourism/hospitality and human mobilities and the application to the reform of the Italian academic system with the introduction of new courses on tourism (19992001). M and John Urry (U) are the pioneers in the new intersectorial and interdisciplinary approach to the study of tourism included in the broader context of advanced-economy cities, of the cities of information flows, intense exchanges and accelerated mobilities. M stressed a new direction in planning the local community and “hospitable city” between urban marketing and bottomup regulation. In 1999 he pushed for the bill dealing with the nascent specialist degree in “Planning and Management of Tourism Systems” to be discussed in the Italian parliament, which in 2001 passed Law 135 establishing “local tourist systems”. M constructed the degree “Tourist Sciences and Local Community” (University of Milano Bicocca) with an educational mix of territorial, social, economic, business, literary and technological disciplines.

Remembering Guido Martinotti as an Applied Sociologist to the Urban Mobilities and Local Community