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The temporal fluctuations of footfall in the urban areas have long been a neglected research problem, and this mainly has to do with the past technological limitations and inability to consistently collect large volumes of data at fine intra-day temporal resolutions. This paper makes use of the extensive set of footfall measurements acquired by the Wi-Fi sensors installed in the retail units across the British town centres, shopping centres and retail parks. We present the methodology for classifying the diurnal temporal signatures of human activity at the urban microsite locations and identify characteristic profiles which make them distinctive regarding when people visit them. We conclude that there exist significant differences regarding the time when different locations are the busiest during the day, and this undoubtedly has a substantial impact on how retailers should plan where and how their businesses operate.

Towards a Comprehensive Temporal Classification of Footfall Patterns in the Cities of Great Britain (Short Paper)