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The goal of this study is to analyse the profile of the protagonist-antagonist dichotomy in all children’s television content, of all genres, offered by Spanish television channels. The analysis of protagonist and antagonist characters focuses on variables such as: type and number, age, gender, nationality, skills, relationship between the characters, characterisation, means used to achieve goals, consequences of the action of the antagonist over the antagonist and vice versa. The sample consists of 168 series that were analysed using descriptive content analysis and multivariate analysis. The results showed that over 50% of the series do not have an antagonist and that when there is one the most common type is a single human, which appears in more than 15% of the analysed series, followed by the fantastic creature type, which is present in just 10%. In 80% of the series the skills of the protagonists are social and human, and in 45.24% the exhibited skill is intelligence.El objetivo de este estudio es analizar  el perfil del protagonista- antagonista  en todos los géneros de contenidos televisivos que se programan en las franjas infantiles en las cadenas de televisión españolas, analizando variables como: tipo y número, edad, género, nacionalidad, destrezas, relación entre los personajes, caracterización del personaje, medios que emplean para conseguir objetivos, consecuencias de la acción del protagonista sobre el antagonista y viceversa. La muestra consta de 168 series analizadas mediante un análisis de contenido descriptivo y un multivariante. Podemos destacar que en más del 50% de las series no existe antagonista y cuando lo hay, el más habitual es un humano único, apareciendo en más del 15% de las series, seguido con algo más del 10% como criatura fantástica. En el 80% de las series las destrezas de los protagonistas son sociales y humanas, y el 45,24% el tipo de destreza es la inteligencia

Evaluation of the protagonist-antagonist dichotomy in Spanish television content targeting children