The digital maturity of the Spanish press. A case study

This research article aims to develop a reliable method to measure the Digital Maturity Index (DMI) of the Spanish press. Methods: To this end, the Abc newspaper was chosen as a case study and was subjected to quantitative and qualitative analysis, by means of interviews, participant observation and consultation to a panel of experts. Results: The DMI model was successfully tested and turned out to be fully applicable to any other newspaper. In 31 July 2018, Abc had achieved a DMI of 72.50 points out of a maximum of 100, which means it is at a fairly advanced stage of digital maturity. Conclusions: The Spanish press, represented in this research by Abc —owned by Vocento Group— is currently undergoing an advanced process of transformation and digital maturity, although there is still a room for improvement for the online edition to become the backbone for the most important journalistic routines.