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EN] Introduction. The public television channels face a triple crisis derived from the changes in the television markets and the questioning of their management and necessity. Methodology. The development of the scientific literature and the proposal of indicators is carried out to systematize the comparative analysis of corporate brand management in the online environment for the main European television channels. Conclusions and discussion. Three synthetic indicators are developed. One to measure and evaluate the strength of your community of online followers; another to analyze the degree of transparency in their identity and balance information and a third to analyze the level of pride of representation generated. The digital arena presumes a new field to which to apply its communication strategy and in which to project image. Traditional measurement systems are no longer the only possible way to analyze the fulfillment of their public service mission.

Online Corporate Brand Management of european public television. Proposal of indicators for its measurement