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Volume 2 • Issue 7 • 1000e124 J Mass Commun Journalism ISSN: 2165-7912 JMCJ, an open access journal A wide range of new theories, approaches, and methodologies have been proposed as a response to the changes occurring in the digitization of content, the creation and distribution of digital artifacts (e.g., documents, images, and videos) and the increasing production and dissemination of news on the Internet. These new trends have also motivated scholars to revive traditional theories in the field of mass communication and journalism, which could aid in examining digital communication. In this editorial note, the uses and gratifications approach (U&G) is presented as a theoretical lens and empirical means for studying how audiences engage with digital media. U&G provides a unique perspective on digital media as it stresses the relevance of media in the context of everyday life, examining uses, gratifications sought and obtained, and media practices over time. U&G can help address critical research questions that emerge as individuals become further networked and embrace digital technologies for communication, information exchange, and content creation. Research questions that a U&G approach to social media can address include:

Is the Uses and Gratifications Approach Still Relevant in a Digital Society? Theoretical and Methodological Applications to Social Media