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With the changing global political, economic and social landscape, role and stand of the BRICS significantly increased. The term BRIC first time coined by Goldman Sach’s economist Jim O’Neil. South Africa became member some later. Then BRIC changed into the BRICS. In his report O’Neil emphasized on that Brazil, Russia, India and China could bring new dimension in global economy in the new millennium. He also further suggested on including all BRICS members in to the G7 as their macroeconomic significance increased in the decade to come. From a worldwide investment viewpoint, the world has progressed on from there to a broader set of dynamic emerging countries, in Asia, Africa and Latin America too, to get their way to achieve dynamic growth and prosperity with minimizing internal structural challenges [1]. Though issues of sustainable growth and structural and political challenges are questioned on the BRICS arena, their influential roles to continue effort on addressing common world economic issues are also commendable. Scholar Anthony Van Agtmael wrote in foreign policy, “BRICS consumers are also beginning to rival their American counterparts in terms of total purchasing power. More cars, cell phones, televisions, refrigerators, and cognac are now sold in China alone than in the United States. Even with slower growth the economic engine of the BRICS should be more important than that of the United States or the European Union for most of 21st century”. The issued documents emphasize on a major objective of BRICS community in a much contested scenario in the world geo-political and economic equation. The first summit of Russia highlighted on that this initiative is not against the West but to rebalance the world equation. In June 2009, a first leaders meeting was hosted by Russia in Yekaterinburg, bringing in Heads of State from Brazil, India and China. South Africa formally joined the group in 2010 on the invitation of China to participate in the Sanya BRIC Summit in China, following it the name BRIC replaced by BRICS. There have been multiple views to analyze the nature of BRICS. Some experts want to explain the activities of the BRICS to enlarge the present global system, which particularly created after the 2nd World War specifically in the leadership of America. Since the inception of the BRICS to till now, there has been

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Geo-Political Dimensions of Brics: An Emergent Requirement of Strengthening New World Information Order in a Changing Global Landscape to Rebalance the Global Communication Order