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Agritourism is a topic that has not been evaluated at the collegiate level. The purpose of this study was to determine the knowledge and sources of information of agricultural communications students at the collegiate level. This quantitative descriptive study assessed agricultural communications students (N=66) from 11 different universities across the nation to determine agricultural communications students’ perceptions, knowledge, and identified sources of information regarding agritourism. The study maintained an 80.5% response rate. Respondents ranked agriculture (M=4.98) and agritourism (M=4.45) as important. Agriculturerelated festival(s) or event(s) (M=4.46) were noted as the most important agritourism venue. Generally, respondents had previously attended an agritourism event (61.5%). Word-of-mouth (81.5%), Web site (95.4%) and print advertisement(s) (93.8%) were identified as the best sources of information in promoting agritourism. Most respondents were female (81.0%), and the majority of respondents were majoring in agricultural communications (65.6%). Almost all respondents had families involved in agriculture (95.2%). Over half of the respondents indicated not knowing whether or not their state had an agritourism department (52.3%). Future studies involving non-agricultural students’ perceptions and knowledge of agritourism should be conducted.

Agricultural Communication Students Perceptions, Knowledge, and Identified Sources of Information About Agritourism