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This research was conducted on ” Taman Herbal Bejo” tourist attraction, which has begunp in 2014 and has appeared in several areas including Jakarta, Bandung, Yogyakarta, Semarang and Surabaya. The innovation of “Taman Herbal Bejo” is expected to be able to deliver many positive impacts including in making the environment to be more neat, beautiful and also useful. One of this research objectives is about how the branding strategy is carried out by “Taman Herbal bejo” through the mass media in attracting tourists, as well as how the strategy is done by the mass media. The tourism brand identity is a symbol of attraction for the tourists. This research is done to see the impact of branding identity establishment in mass media to tourist visit. Authors would like to see the circumstances, In terms of both the company and the stakeholders. The research method used for this study is the qualitative descriptive with case study method. The results showed that the branding identity strategy on Tribun mass media from the Bintang Toedjoe which making some approach to the stakeholders, such as the Ministry of Environment and Forestry has been done to make Bandung citizens and also people who come from anywhere to visit this new tourism identity brand, has been well executed and evaluated. Hopefully in the future, the habit of planting some of herbal/medicinal plants can be carried out by all citizens, in which every citizen will be advised to use his or her yard to be planted with some herbs, vegetables, and other plants. So it can support them economically, ecologically, socio-culturally, and so on. strategy branding identity is done to make the community in the bandung district as well as the people who are in dishes visit the new tourist identity brand that is implementated and well evaluated. Hope in the future the culture of planting medicinal plants is carried out by all citizens of the city where every citizen is advised to use his yard to plant herbs, vegetables, and others so that it can support economically, ecologically, socio-culturally and so on. Thus there will be no more idle land and vacant land, other than to make a good use and impact for both the environment as well as the surrounding residents.

Branding Strategy Taman Herbal Bejo In Bandung City as One Way Tackling Environmental Problems In Urban Areas