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Da'wah is synonymous with the nuances of mosques and majlis. Da'wah is synonymous with lecturing or giving speeches or recitals at majlis. The reality is that da’wah like this, it cannot be felt by audiences, especially among teenagers. Along with the increasingly dynamic social transformation. Da'wah must be able to answer more realistic problems of the Ummah such as technological developments, media, humanism, welfare, justice, equal rights, and tolerance. In this context, Da'wah through the art of music found its momentum. Music that is loved by many people, especially teenagers, and it can attract attention and be an alternative in conveying the mission of Da'wah. Music as a medium for Da'wah is still considered as seasonal music which only appears at certain times. Nasyid music that is used as a medium for Da'wah is only considered as a complete spice in the world rhetoric of Da'wah. Nasyid music should be of more value than propaganda activities. Because Nasyid not only sings but also preaches. This study discusses critically da'wah through the art of music and religious music production in this case Nasyid music and and how this production is carried out to improve life skill education as a challenge in the era of technological progress. The conceptual of methodology in this study is the preparation (preproduction), manufacturing (production), and marketing (post-production) stages in producing Nasyid music on YouTube. While this research is a case study on the production of YouTube content in the form of Nasyid music and video clips by Nasyid practitioners in Serang. Delivering the right thing is the main goal of every Da’wah activity. No exception for Da’i with music media. Music becomes a fresh morning air of the Da'wah world which can attract the audience as a method/media.

Islamic Musical (Nasyid) Production on YouTube: The Relationship between Da’wah Value and Life Skill Education