English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Generation Z is a group of people who are most dominant using Instagram applications that were born in the range of 1995-2010. Instagram is a social media that is used to publish photos and videos to friends and Instagram can also be used for business facilities. If the business being run is a business that targets teenagers, it is suitable to use Instagram as a promotional medium. Consumer interest in owning and buying products is influenced by the encouragement from the consumers to own and buy products. Men's buying paths are shorter and more straight while women are like spirals, often returning to the previous step to gather new information before moving forward to find the right choice. The number of samples in this study were 100 people consisting of 50 women and men respectively. The analysis technique used in this study is simple linear regression. Based on the results of the study concluded that the use of celebrities for products sold on Instagram social media greatly influences its users, especially the Z generation who are women who believe in selegram in influencing their buying interest compared to the z

Effect of “Selebgram” on Interest of Buying Generation Z Users of Instagram Based on Gender Perspective