English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The Internet has become a vital tool for PR because it is critical for most people. The utilization of online PR especially social media has increasingly become an integration function of organizational communication and provides several communication platforms to reach an organization’s publics and developing dialogs and increase the online presence of an organization. Moreover, the usage of social media comprises unique ways for boosting an organization and its products or services and for increasing its visibility in the virtual environment and Stakeholders can communicate among and between each other concerning an organization in very public, fast, cheap and effective ways. This paper intends to show that the usage of online PR tools through PR practitioners, especially social media tools. This paper is intended to understand value of social media for PR, the benefits of social media for publics and for organizations and the possible implications of current social media use for PR. The review of the literature suggests the dire research needs to empirical data exists on the ways in which PR practitioners are utilizing social media and how this utilization is influencing PR practices.

The Utilization of New Media in Online Public Relations Activities Among The Public Relations Practitioners