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Outbound tourists in Indonesia showing increasement every year, so it is very appealing to know the preference of Indonesian tourists in travelling abroad. This study investigates on the preferences of Indonesian tourist, following to the travel types and tourism attributes by Cohen and Mill. The purpose of this study is to develop an understanding of the types and evaluations of Indonesian outbound tourists. The survey conducted by using questionnaire to 200 Indonesian tourists. Factor analysis applied to reduce total of 11 travel types items and 23 tourism attributes items consisting of general conditions at the destination as well as accommodation and transportation, become a more basic factor. The result shows that the travel types of Indonesian outbound tourists fall into the category of organized mass-tourist. While the hospitality, facilities and transportation become an important tourism attributes. Travel types and tourism attributes also have a significant and positive correlation one another.

The Preferences of Indonesian Outbound Tourists Toward Travel Types and Tourism Attributes