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Inflation occurring in Indonesia tends to not be able to cover investment in the form of savings. The capital market in Indonesia is currently promoting investment in shares with the slogan "let's save shares", which at this time the returns continue to improve. This research was conducted to identify the characteristics of stock investors in the Indonesian stock exchange, analyze the decision making process of stock investors to choose stocks in the Indonesian stock exchange and find out what factors influence investors in investing in the capital market and to be an additional understanding in capital market subjects. This research was conducted at the faculty of economics UNIMED. This research is a qualitative study using primary data and secondary data. This study uses a simple random sampling method with the slovin’s formula and the sample is 316 respondents. The data analysis technique used is the validity and reliability of the questionnaire given to respondents, descriptive analysis and factor analysis. From the results of the study found that the validity and reliability in this study are valid and reliable. In the decision-making stage of stock purchase, it is obtained the introduction of problems with sources of income as the main goal to get capital gains and dividends. Most information searches come from the internet with information searching time around 1-2 days. In evaluating alternatives in making purchases, it turns out stock is the main choice with the main consideration being the profit potential. In determining the purchase decision all respondents have planned well and themselves have the most influence with the decision making time ranging from 2-7 days. Post-purchase behavior respondents were satisfied with their decision and the waiting time to get benefits ranged from 3-4 weeks. This research shows, there are 4 factors that influence investors in buying and selling shares on the Indonesia Stock Exchange, namely information factors, preferred stock factors, market activity factors and risk limiting factors. The most influential dominant factor is the information factor of 46.52 percent.

Factors That Influence Investments in The Indonesia Stock Exchange to Improve Understanding of Capital Market Subjects Study on Unimed Campus Communities